Websites and SEO for professional service firms

Show up. Get chosen.

Website design and search visibility, built on research into how your clients decide who to trust.

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What we do

Get found. Get chosen.

Your clients are already searching for services on Google, Google Maps and, increasingly, AI tools. We build your online reputation and presence so new clients find you easily and choose you over competitors.

Get found

We start by researching three things: how your clients choose a firm, what your competitors do online, and which searches signal someone is ready to hire. Then we propose a website design, structure and keyword strategy based on that research, service by service and area by area.

  • Research into high-intent searches, customers and competition for your industry and area
  • A website structure and optimisation plan based on research insights
  • Technical setup, including schema, so search engines and AI tools understand your site and your expertise
  • FAQs to help you appear in answers from AI tools such as ChatGPT
  • Articles and pages written to be found in search

Get chosen

Research-led copy, positioning and websites designed to turn visitors into enquiries.

  • Research into what matters most to your clients when choosing a firm
  • Copywriting for your website and digital channels
  • Landing pages that earn enquiries
  • Clear customer journeys from first visit to enquiry

Build authority

Ranking well consistently requires more than a well-built site. Professional service firms need credibility: links from relevant, trusted websites, listings in industry directories, regular articles, social media content and genuine reviews from real clients. We advise on building these signals, and can deliver them ourselves or through specialist partners.

In 15 years of customer research, we've consistently seen that most happy clients never leave a review, simply because no one asks. We help you ask every client at the right moment, so your reviews reflect the service you actually provide.

  • Review requests built into your client process
  • Strategy for local citations and directory listings
  • Social media presence on the channels your clients use
  • Brand and visual identity
  • Professional photography (outsourced to a specialist photographer)

Who this is for

For firms that win clients online.

We help professional service firms win clients from search and AI: a website built around how your clients choose, and the authority behind it. We optimise for traditional search and Generative Engine Optimisation (GEO) to improve your chances of appearing in AI answers from ChatGPT, Perplexity and Google.

A good fit if…

  • You compete on trust, expertise and reputation, not just price.
  • You want more qualified enquiries, not just more traffic.
  • Some new clients already find you through Google, Google Maps or AI, and you want more of them.
  • You have happy clients but few reviews or mentions online.
  • Each new client brings ongoing or significant work.

Probably not, if…

  • You compete mainly on price.
  • You need results in 3 weeks or less. Building online presence and search visibility takes time.
  • You're still working out what your offer is. We can help clarify it and check search demand, but our work is most effective once there's a proven service.

How it works

A clear path, start to launch.

STEP 01

Research

We find out how your clients actually choose – their questions, worries, the signals they trust and how they search.

STEP 02

Write

Copy built around how your clients decide, written to resonate with them.

STEP 03

Design and build

A fast, accessible site that looks as credible as the firm behind it.

STEP 04

Optimise and launch

SEO, GEO and technical setup so search engines and AI can find and understand you from launch.

Contact us for a project quote

Monthly support

Building authority online is slow at first, but it compounds over time. Our monthly support keeps that work going after launch, or gets you help without a full project.

5 hours per month of our expertise, you decide how to use it.

Ways to use it

  • Blog article planning, editing and SEO support
  • Targeted landing pages
  • Internal team training
  • Review requests and directory listings
  • Social media posts and updates
  • Small design projects, such as a leaflet

£519 + VAT per month

Start monthly support

Get in touch

Ready to improve how you show up online?

If your clients look you up online before they get in touch, let's talk about showing up where it matters. We help professional service firms get found in search and AI, and build sites that address what clients are actually looking for.

Let's talk